THE WORLD UNITES ON NEW MICHAEL JACKSON VIDEO "BEHIND THE MASK"
Groundbreaking "Crowdsourced" Video Debuted June 14th on Facebook.com/MichaelJackson!
New York, NY - In the spirit of Michael Jackson’s pioneering videos that pushed the creative boundaries in capturing the look, feel and emotions of music, the Estate of Michael Jackson and Sony Music will provide everyone who likes music an opportunity to help create online a unique groundbreaking music video for the single “Behind the Mask”. Using the web in a truly innovative way, people from around the world on Monday 7th March will come together to create an imaginative piece of Michael Jackson history in The Behind the Mask Project.
WATCH "BEHIND THE MASK" NOW"
Led by the creative team at Radical Media and director Dennis Liu, participants will visit the website http://behindthemask.michaeljackson.com which will be loaded with simple tools that define the different roles one can play in this landmark project. First, users select a move, a lyric, or a crowd reaction; performers can even demonstrate their own moonwalk, the anti-gravity lean or the toe stand. Then, using the site’s split-screen template, contributors can shoot their move right on the website with their web cam (or their video camera) and upload their clip at the precise time it occurs in the video.
After the worldwide community has come together and done their part, the director will select the top clips and weave them into this historical work of Michael Jackson video art. The final results of The Behind the Mask Project will be unveiled during the first week in April.
“Behind the Mask” is a critic and fan favourite from MICHAEL – the unique collection of songs featuring Michael’s performances completed posthumously and released in December by the Michael Jackson Estate and Sony Music. MICHAEL was the #1 global album upon its release in December and has shipped over 3 million units worldwide making it one of the biggest albums of 2010. The album’s success continues to underscore Michael’s importance as a global icon and superstar, transcending cultures and languages.
Copyright © 2011 Sony Music Entertainment. All rights reserved.